Lee Graham

UGC Playbook is a newsletter published by Lee Graham (OFF THE X). I was recently part of the Epic Games layoffs, March 2026. I was fortunate to be part of so many amazing launches over those 6.5 years. I left doing the thing I really loved… helping big Steam games and huge brands build and publish meaningful experiences in UEFN. This newsletter exists because of so many people invested time in helping me in my journey, and many leaders gave me opportunities to learn and fail. To these people I will forever be grateful for their trust and time! If you have questions, need help or simply want to talk through your idea I’m here to help! Please reach out. Remember, create FUN and have FUN! Let’s get started! Lee

Apr 23, 2026

Your UEFN Island is NOT the Product! FUN (The Loop + The Content + The Hype) is the PRODUCT!

Bear with me and try to think of things a bit differently. Your island is NOT the product! It's all about the FUN! The loop. The content. The hype. FUN is the PRODUCT! Where's the FUN in launching a UEFN island only to not attract players? There are 1000s of islands where developers spend hours building and never finding a meaningful player base, only disappointment. This playbook is here to give you the best chance at finding players, retaining them, then growing the player base from there. This playbook is NOT a guarantee, but rather a guide on how to use the various levers you can pull to give you the best chance at success!

Mar 29, 2026

hello world!

Welp! It's been an eventful week with emotions everywhere! I was laid off from Epic Games as part of the massive Epic Games layoff 2.0. This is the 2nd round of Epic Games layoffs since 2023. =( This week is truly a blessing in disguise! I'm finding so much joy in building and helping people this week!